Services

At Take Aim Search, we specialize in Pay Per Click (PPC) lead generation for small and midsize business to business companies.

Our approach brings together our extensive, on-the-ground business experience with the precision and cost effectiveness that Pay Per Click has to offer.

Our programs are customized on a client-by-client basis, however all involve three phases:

1. Program Design

You can burn through a tremendous amount of time and money by simply jumping in and buying PPC keywords. This initial phase is therefore completed before bids are placed (i.e. before your money is on the line). It covers the following areas:

  • Objectives: How many leads will you need to achieve your sales objectives? How much can you justify paying for them? Do you have the systems and procedures in place to follow them up effectively? How will you develop relationships with the long term prospects?
  • Keyword Strategy. What types of keywords will work best? Will they work well together or should keywords be broken out into separate groups? What bid range is appropriate? Which keyword matching strategies will be most effective?
  • Ad Strategy. How should your company and products be positioned with respect to competitors? How will you make it clear to the good prospects that you have what they are after? How will you minimize clicks by people who aren’t really looking for what you sell? Should you strive for the number one ad position or would numbers three through five be equally effective?
  • Landing Page Strategy. What do you want searchers to do when they arrive at your landing page? How will you motivate them to do that? How much copy should there be? Should there be links to other pages within your site?
  • Reporting. How will you know whether you are meeting your objectives? Which data, measured how often, and in how much detail should you collect? How can you obtain the insights you need without getting buried in data?

2. Program Development

In the development phase, our objective shifts to implementation. Based on our work in Phase One, we create a series of keywords, ads and landing pages that lead qualified prospects from the search engines, all the way through to the landing page and whatever action you want them to take.

Specifically, program development includes:

  • Keyword Development. A comprehensive look at a variety of keyword sources, including web log, synonym and misspelling analysis, leading to a target list of terms to be bid on and their associated costs.
  • Ad and Landing Page Development. Ads and landing pages are written and built, all with the goal of creating effective Keyword FlowService Mark and optimizing conversions.
  • Reporting. A customized data-gathering and reporting methodology is developed for your program.

3. Program Maintenance and Optimization

While it may appear that once you’ve got a PPC program in place the work is done, in practice, it’s just the beginning. Effective performance over time requires constant vigilance and adjustment, and this is the focus of our third phase:

  • Ensuring that bids are as high as necessary but as low as possible
  • Ad position – making sure ads are in the optimal position
  • Ad effectiveness – maximizing clickthrough rates; getting the good clickers and eliminating the bad ones; A/B testing to identify the best ads
  • Landing page effectiveness – analysis and A/B testing to identify copy, layout and offer combinations that maximize conversions
  • Meeting ROI targets – identifying the keywords, ads and landing page combinations that meet ROI objectives
  • Keeping up with changes in the way Google and Yahoo implement search results and folding these back into PPC tactics. At Take Aim Search our services focus on giving you the targeted, cost effective, steady stream of qualified leads you need to prosper. Click here to contact us now.

For more information on our PPC Introductory Snapshot.